01 · Incorporated
2019
Incorporated as Swapp Asia Sdn Bhd
Incorporated as an app for sharing links quickly and easily.
- Swapp Asia Sdn Bhd
- Link sharing app
Our Story
From sharing links to Human-to-AI.
From sharing a single link to building AI that works alongside people, every step has been about making communication simpler, smarter and more human.
Our journey
We started Swapp in 2019 with one simple idea: sharing a link should be quick and easy. That idea grew into digital business cards that connect professionals, and today into Swapp AI, a partner helping businesses across Asia bring AI into the way they work every day.
- Founded
- 2019, as Swapp Asia Sdn Bhd.
- Headquarters
- Menara Lien Hoe, Petaling Jaya, Selangor.
- Today
- Swapp AI, building AI chatbots, workflow apps and dashboards for businesses.
Year's journey
2019 to today.
5 milestones, 7 years. Keep scrolling and our journey plays out sideways.
- 2019
- 2020
- 2021
- 2023
- 2026
02 · Expanded
2020
Started as Sharing Link Platform
Enhanced features and broader content sharing capabilities across multiple channels.
- More content types
- Multiple channels
03 · Human to Human
2021
Digital Business Card
Evolved into a digital business card platform for professionals and businesses to connect.
- Digital business cards
- QR & NFC sharing
04 · A Stronger Brand
2023
A Clearer Identity
Refined our brand with a modern look and stronger presence.
- New logo
- Modern look
05 · Human to AI
Now2026
Swapp AI
Swapp has evolved into Swapp AI, our AI solutions partner helping organisations integrate AI into everyday business operations.
- AI chatbots
- Workflow automation
- Dashboards
Partnership
Same handshake. New partner.
What started as a trusted collaboration continues — now with AI to help businesses go even further.
Before
Human-to-Human
Direct, personal and effective.
- Face-to-face
- Phone & WhatsApp
- Email & manual follow up
Now
Human-to-AI
Faster, smarter and always available.
- AI chat support
- Automated responses
- Unified across channels
7Days a week.
Always on.
Always on.
Helping your business stay connected, anytime, anywhere.
What guides us
Built around a clear direction.
Vision
Empowering a connected world.
To be a leading provider of innovative digital solutions that empower businesses to thrive in the connected world, transforming the way people live, work, and interact.
Mission
Innovation that creates real value.
Our mission is to deliver cutting-edge digital services and products that enhance connectivity and drive business growth with minimal cost. We foster a culture of innovation and excellence, continuously improving our offerings to meet evolving client needs while building lasting relationships through exceptional service and support.
The people behind Swapp Asia
Meet our team.
A focused team combining digital strategy, commerce, engineering, and client growth.
Head Of Digitalization
Bernard Tang
Leads Swapp Asia's digital direction, shaping practical strategies that turn business goals into connected products and meaningful customer experiences.
E-Commerce Specialist
Yu Ern
Develops commerce experiences that make it easier for brands to reach customers, simplify online journeys, and create sustainable opportunities for growth.
Technical Lead
Bryan Kam
Guides the technical delivery of reliable digital products, connecting thoughtful architecture with efficient development and long-term maintainability.
Software Engineer
Azri Ishraf
Develops dependable software solutions that turn business needs into useful digital experiences and efficient products.
Software Engineer
Adrian Zachary
Builds and refines reliable web applications, turning product ideas into dependable software and smooth user experiences.
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